A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their sites as quickly as possible. Integrating AdSense into your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads.… Read More »

As AdSense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and… Read More »

When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable. The choice can largely come down to the commercial goals and the purpose of your… Read More »

Google Adsense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format. As advertisers decide to put Adsense into their website over banner advertising, the question remains. Which is the best for advertisers and which is the best for publishers? On one hand, advertisers may feel that image adverts… Read More »

You have had that site online for quite a while, it’s generating a good number of hits every day and you’re thinking about whether or not to use AdSense advertising on it to make it generate some form of income. Well, this is a description of the pros and cons of this approach to Internet… Read More »

If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click-through… Read More »

If you’re looking at Google’s AdSense program you’re surely asking yourself how much you could make from such a program, and you probably think you can’t make as much as you can from traditional advertising schemes. Google, of course, keeps a great deal of secrecy regarding how much AdWords advertisers pay per each click directed… Read More »

Identifying and tracking examples of click fraud is the first step to eradicating the problem. Click fraud is an enormous drain on the resources of advertisers operating on a national and international scale, estimated to occupy around 30% of all pay-per-click advertising spend. With so much at stake, it’s no wonder that search engines are… Read More »

Undoubtedly, you’ve heard about Google’s AdSense and you are thinking about giving it a go. But is it worth placing an AdSense banner on your site? The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad programs and that would probably… Read More »

Many ideas are springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now. Firstly, it’s clear that targeting algorithms will become even better and more powerful than they are now. This has been seen with the Google search engine itself over… Read More »