Along with conventional advertising and below-the-line activities, organizations and corporate bodies have come to realize that they need to invest in trade shows to create maximum recall for their product or brand name. There are several benefits to participating in a trade show. Some of them are: A trade show offers the manufacturer a direct… Read More »

Conversations can be a tricky business. Sometimes, decoding what is said with what is meant is difficult at best. However, communication is a necessary tool in today’s world. And it’s not only speaking that can be difficult, but trying to interpret body language, and other language barriers are just a few of the obstacles barring… Read More »

Despite the growth of the Internet over the past seven years, the use of toll-free phone numbers in television advertising continues to grow, indicating that the telephone remains a prevalent response tool, according to a recent study. The 2005 Toll-free Numbers in Television Advertising study, commissioned by 800response, concluded that 35 per cent of all… Read More »

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services? Your brand is the core of your marketing, the central theme around your products and services. Your brand is not… Read More »

The poster can be one of the effective marketing and advertising materials. It is also a great tool to use when you want to present your services to a new league or as a point-of-sale display on picture day. The poster must show the available products, along with your company name and contact information. If… Read More »

The collapse of the online-advertising market in 2001 made marketing on the Internet seem even less compelling. Website usability, press releases, online media buys, podcasts, mobile marketing and more – there’s an entire world of internet advertising opportunities to explore. We specialize in internet marketing strategy, online advertising, web marketing and conversion. Learn about the… Read More »

Sometimes this is the irony of promoting your business’s products and services because for fact that you want to make your business recognizable and earn more sales of course you need to come up with attractive prints that will make you stand out. And since you want to be competitive you want to come up… Read More »

If you are looking for great ways to decorate your home or office, then you know as well as I do that you have nearly countless options. There are so many ways to decorate that it can easily be very overwhelming to find the right things that are within the right budget. As an interior… Read More »

Many small businesses don’t get the success they want from advertising due to the availability of very few resources. The results are simply flat due to a lack of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in a famous periodical or posted on a website, the… Read More »

To a general advertiser, outdoor advertising is worthy of consideration. Outdoor advertising is considered the oldest form of advertising. Posting bills on wooden boards in the late 19th century led to the birth of the term billboard. Today, outdoor advertising includes not only billboards but also car cards in public transportation, displays in airports, ski… Read More »