As AdSense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and… Read More »

If you’re looking at Google’s AdSense program you’re surely asking yourself how much you could make from such a program, and you probably think you can’t make as much as you can from traditional advertising schemes. Google, of course, keeps a great deal of secrecy regarding how much AdWords advertisers pay per each click directed… Read More »

Identifying and tracking examples of click fraud is the first step to eradicating the problem. Click fraud is an enormous drain on the resources of advertisers operating on a national and international scale, estimated to occupy around 30% of all pay-per-click advertising spend. With so much at stake, it’s no wonder that search engines are… Read More »