Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered. Who? Tell the reader who your product will help. This should be your target market. What? Tell your reader… Read More »

No matter how well you write, or even if you have a professional writer create your website copy, you’re going to have errors. Misspelt words, awkward sentences, phrases that don’t make sense, and words that are used incorrectly run rampant through many sites. And it’s no wonder. Writing well is hard work. Even a good… Read More »