There is a great deal of direct-response copywriting in the world today. Direct response copywriting can take several different forms. It could encompass a direct-mail campaign as well as direct response ads. Within this article today on direct response copywriting, we will look at what this entails and where you can find more information about… Read More »

Want to increase your online sales? Make sure your offer is one they can’t pass up! Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time – for you as the creator or for your reader – than a… Read More »

Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered. Who? Tell the reader who your product will help. This should be your target market. What? Tell your reader… Read More »

If you’re a person who carries a balance, a credit card offer might be the last thing on your mind right now. The credit card offers, no matter how enticing and convenient they might seem, maybe the most expensive loans made by banks, department stores, and gasoline companies for you. Sometimes, no matter how hard… Read More »