Despite the growth of the Internet over the past seven years, the use of toll-free phone numbers in television advertising continues to grow, indicating that the telephone remains a prevalent response tool, according to a recent study. The 2005 Toll-free Numbers in Television Advertising study, commissioned by 800response, concluded that 35 per cent of all… Read More »

Health screenings are a traditional part of the back-to-school season throughout the country. Eye screenings in particular are important for children entering school for the first time since vision and learning are inextricably linked. According to the American Academy of Ophthalmology, vision problems affect one in every 20 preschoolers and one in four school-aged children.… Read More »