On some playground as I child, I learned to sing the song “sticks and stones may break my bones but words will never hurt me.” I guess that was to appease the bullies on the playground as we stuck out our tongues at them, but in reality, it couldn’t be farther from the truth. Words… Read More »

To a general advertiser, outdoor advertising is worthy of consideration. Outdoor advertising is considered the oldest form of advertising. Posting bills on wooden boards in the late 19th century led to the birth of the term billboard. Today, outdoor advertising includes not only billboards but also car cards in public transportation, displays in airports, ski… Read More »