Despite the growth of the Internet over the past seven years, the use of toll-free phone numbers in television advertising continues to grow, indicating that the telephone remains a prevalent response tool, according to a recent study. The 2005 Toll-free Numbers in Television Advertising study, commissioned by 800response, concluded that 35 per cent of all… Read More »

There is a great deal of direct-response copywriting in the world today. Direct response copywriting can take several different forms. It could encompass a direct-mail campaign as well as direct response ads. Within this article today on direct response copywriting, we will look at what this entails and where you can find more information about… Read More »

Stress has always been a part of our lives. In this hectic time, people lead an increasingly stressful life. Experts state that a little stress can be good; it keeps you sharp and ready to move forward and is sometimes vital for achieving optimum performance. However, medical research has determined that prolonged stress is very… Read More »