If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code to say anything. Thankfully, our communication process is much more… Read More »

On some playground as I child, I learned to sing the song “sticks and stones may break my bones but words will never hurt me.” I guess that was to appease the bullies on the playground as we stuck out our tongues at them, but in reality, it couldn’t be farther from the truth. Words… Read More »

No matter how well you write, or even if you have a professional writer create your website copy, you’re going to have errors. Misspelt words, awkward sentences, phrases that don’t make sense, and words that are used incorrectly run rampant through many sites. And it’s no wonder. Writing well is hard work. Even a good… Read More »